In a recent interview Ben Koh, CEO of Playboy Enterprises made a comment that could mark the end of Playboy's 60 year-long run. He said:
Historically, we could justify the [magazine's] losses because of the marketing
value, but you also have to be forward-thinking. I'm not sure that print is necessarily the best way to communicate to our consumer going forward.
At its height, Playboy sold more than 7 million copies. The circulation of Playboy is
now down to under 500,000 copies.
After Hugh Hefner's death, his son, Cooper Hefner who serves as COO of Playboy Enterprises tried to refocus the magazine towards younger readers with more of an FHM style. The magazine initially stopped all the
nudity, but later reintroduced topless girls (and transgender girls). It seems that the new approach hasn't been a hit.