Sex toy maker Maude is attempting to generate a bit of hype by trying to impose politically correct terminology on sex toys. Maude claims that it is tired of seeing an 'outdated and gendered approach', their designers created a line up of vibrators
and 'gender-neutral sex essentials'. Dakota Johnson, who is now an investor and co-creative director, has joined the brand and spouts: For too long sexual health has been poorly marketed, hyper-aggressive, and
highly gendered. Maude is a company based on universal design making modern, body-safe, high-quality essentials for before, during, and after sex, with yourself or with another lovely human. The caliber and aesthetic of these products is excellent and
elevated.
Now, Maude is taking things a step further with a new campaign denouncing supposedly outdated language that refers to vibrators as toys. Johnson added: With our This Is Not A Toy campaign,
we aim to activate hearts and minds in an effort to destigmatize sexual and intimate tools. Often the use of language surrounding sexual products is antiquated, gender-specific, and belittling.
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