Your Daily Sex

Sainsbury's has just expanded their own-brand range to include a few affordable sex toys for women. The range is priced between £8-12. We don't know about you, but at that price we'd definitely toss them in our trolley.

The new line of sex toys includes three vibrators. There's a couple of bullets and a bigger silver vibrator that run at different speeds.

They're being sold at most stores at the moment, with an eye to have the bullets across all 486 UK stores by November 4.

And in the US, we've reached a point where mainstream retailers feel completely comfortable stocking quality vibrators, not just in their digital warehouses but on the shelves of their brick-and-mortar stores. Just this month, PlusOne, a new line of premium sex toys, debuted at Walmart stores around the country, marking the first time that the retailer has carried high quality, rechargeable vibrators on the shelves of its brick-and-mortar stores.

PlusOne offers customers an entirely different option. A dedicated pleasure brand, it makes no bones about the purpose of its products -- yet its design is far classier than, say, that suction cup dildo on Walmart's website. And with waterproof silicone exteriors and rechargeable batteries, it's a step up in quality from the Trojan products currently stocked in store, all while been sold at a significantly lower price point than either the Trojan products or the more luxe offerings available at a store like Babeland. PlusOne's rechargeable bullet offering retails for less than $10; in contrast, a battery-powered Trojan bullet vibrator for a little over $30, and the NYTC rechargeable bullet vibe is available at Babeland for just shy of $25.

 Sweden is looking into introducing safety standards for sex toys after a study revealed a growing number of Swedes were forced to seek medical help after the items got lodged in their rectums.

In one Stockholm hospital alone, 73 people over a seven-year period sought emergency medical care for foreign objects stuck in the rectum.

The most commonly lodged objects were dildos and butt plugs, which the study by a southern Stockholm hospital found were present in just over 40% of cases. In the remainder, a variety of other objects, including candles, bottles and vegetables were found, though the report noted that the incidents leading to the accidents were almost always linked to sexual pleasure.

What's more, the authors noted that the true figure of sex toy retention was likely even higher than the study suggests, given reluctance to seek care for a potentially embarrassing condition. They also suggested that a safety string or adequate-sized stopper could have prevented many of the affected patients from retaining the items.

The SIS' proposal for sex toy standards will be submitted to the International Organization for Standardization in the hope that it will be adopted by other countries.