South Africa's advert censor, the Advertising Standards Authority', has gone bankrupt and is being replaced by another. The ASA went into liquidation at the end of September after years of mismanagement and alleged financial impropriety.
The Advertising Regulatory Board will take over as the advert censor with a new membership and staff structure. It will be headed by former ASA legal counsel Gail Schimmel and the organisation will be funded by the advertising industry.
The brand and marketing industry is being asked to rally around the new organisation. Two other industry bodies, The Association for Communication & Advertising (ACA) and the Interactive Advertising Bureau (IAB), have also lent their support
to the new ARB.