The Swedish data protection censor, Datainspektionen has fined Google 75 million Swedish kronor (7 million euro) for failure to comply with the censorship instructions.
According to the internet censor, which is affiliated with Sweden's Ministry of
Justice, Google violated the terms of the right-to-be-forgotten rule, a EU-mandated regulation introduced in 2014 allowing individuals to request the removal of potentially harmful private information from popping up in internet searches and directories.
Datainspektionen says an internal audit has shown that Google has failed to properly remove two search results which were ordered to be delisted back in 2017, making either too narrow an interpretation of what content needed to be removed, or failing
to remove a link to content without undue delay.
The watchdog has also slapped Google with a cease-and-desist order for its practice of notifying website owners of a delisting request, claiming that this practice defeats the purpose of link
removal in the first place.
Google has promised to appeal the fine, with a spokesperson for the company saying that it disagrees with this decision on principle.
YouTube has a long censorship list, including the politically right, the politically incorrect, and anyone who may offend touchy corporate advertisers. So more or less anybody could fall foul at any time
You'd think YouTube would be keen on supporting creators who generate content and income for the company. But Google is obviously a bit too rich to care much, and so content creators have to live with the knowledge that their livelihoods could easily be
wiped out by even the most trivial of political or PC transgressions.
YouTube arbitrarily bans and demonitises those from a long list of no-noes, including being on the political right, offending the easily offended, being politically incorrect, or of
course saying something corporate advertisers don't like.
Needless to say there is a long list of aggrieved creators that have an axe to grind with YouTube, and plenty more who are walking on eggshells trying to make sure that they are not the
And now they're fighting back. An obscure 'YouTubers union' has joined forces with IG Metall -- Germany an Europe's largest industrial union, to form the campaigning group FairTube.
FairTube has called for the following from
YouTube and given it until 23 August to engage with it, or else.
Publish all categories and decision criteria that affect monetization and views of videos
Give clear explanations for individual decisions -- for example, if a video is demonetized, which parts of the video violated which criteria in the
Advertiser-Friendly Content Guidelines?
Give YouTubers a human contact person who is qualified and authorized to explain decisions that have negative consequences for YouTubers (and fix them if they are mistaken)
Let YouTubers contest
decisions that have negative consequences
Create an independent mediation board for resolving disputes (here the Ombuds Office of the Crowdsourcing Code of Conduct can offer relevant lessons)
Formal participation of YouTubers in
important decisions, for example through a YouTuber Advisory Board
At first glance one may wonder if the union has any way to generate a little leverage over YouTube but they have been thinking up a few ideas:
Contesting the status of YouTube creators as self-employed, thus creating a greater duty of care on YouTube towards its creators.
Claiming GDPR violations due to YouTube's refusal to give creators the data it stores about them and which it
does share with advertisers.
Old fashioned collective action -- not so much striking as spreading the word and joining the union to put collective pressure on YouTube and its own Google.