Your Daily Outrage

 Latest banned, blamed or outraged



 Offsite Article: Political correctness gone mad...


Link Here 17th April 2017
bates motel The Daily Mail has fun with a TV remake of Psycho that downplays the cross dressing

See article from dailymail.co.uk

 

  PC censors strike...

Disgraceful ASA banning of advert for the mobile app Mobile Strike


Link Here 5th April 2017

mobile strike players in bikinis video  An ad on the advertiser's YouTube channel, seen in December 2016, for the mobile game app Mobile Strike , featured two women wearing bikinis and sitting on sun-loungers. They were playing the game on their phones. In another scene, shot in slow motion, a third woman, who was wearing a swimsuit, was seen walking down a path towards them and also playing the game on her mobile phone. As she approached, she flicked her hair back from her face and then stopped and looked into the camera. In the final scene, she approached the other two women and stood with one hand on her hip whilst looking and smiling at the two other women.

The complainant challenged whether the ad was offensive, because they believed it objectified women.

Machine Zone Inc explained that their mobile app game Mobile Strike, was a modern military-themed combat game where players could battle against other players. One important feature of the game was that it could be played on mobile devices, the game was therefore portable and could be played anywhere. They believed the juxtaposition between what people normally did by the pool (i.e. relax and lounge) with the visuals of the players battling it out with jets and tanks was what made the ad so striking. That theme was used in other ads for the game -- for example, players battling one another in cafes, restaurants and the launderette. The intention was to show that the Mobile Strike game could liven up a player's time spent in everyday, sometimes boring, spaces.

They did not believe the ad objectified women. They said that because of the setting, the women were wearing bathing suits. The intention was to feature real-sized women and reference mythical warrior women like Amazons and Wonder Woman , as the women were seen making strategic moves in battle against one another. They said they had concerns that the complainant's objection was the size of the women featured rather than what they were wearing or doing in the ad. They suspected that had the women been typically thin models seen in ads, it was unlikely that a complaint would have been made. They had decided to feature real-sized women as a nod to their diverse player base.

They said they had run the ad globally for a number of months and had not received any other complaints about it. In fact, they said they had received considerable support from their players for featuring real-sized women in their ad, as they were often under represented.

YouTube said the ad did not violate their Community Guidelines or Advertising Policies. They said the ad had been served through AdWords, a self-administered system and it was the advertiser's responsibility to choose appropriate targeting of their ads, as well as to abide by applicable law and regulations, including the CAP Code.

ASA Assessment. Complaint Upheld

The ASA noted that the images of the women wearing swimwear bore no relation to the product being advertised -- a combat-themed mobile game app. We also noted that in some of the scenes, the mannerisms of the women were seductive or sexually-charged. For example, in one scene, a woman wearing a thong bikini was seen walking towards a sun lounger and the camera angle was taken from below and behind so that as she walked into the scene, only her legs and her thong bikini bottoms were in view. We noted that another scene featuring one of the women wearing a swimsuit was shot in slow motion, and the emphasis was on her body rather than the mobile game app she was playing. One of the camera angles was shot side-on which highlighted her waist and chest. As she approached the camera, she flicked her hair back, stopped and looked seductively into the camera. We noted that the ad featured plus-sized models but we considered that fact was irrelevant. For those reasons, we considered that the ad objectified women and was therefore offensive.

The ad must not appear again in its current form. We told Machine Zone Inc to ensure that its ads in future did not objectify women and cause offence.

 

  Not so marvellous...

PC comic book characters aren't selling very well for Marvel


Link Here 3rd April 2017
ms marvelMarvel Comics have embraced political correctness and have generated a number of diverse new characters and re-imagined several old favourites with a sex change.

Recent storylines have included black female character taking over as Iron Man, a biracial Spider-Man, a female version of Thor, and a Muslim teenage girl as the new Ms. Marvel.

However it seems that some of their retailers aren't impressed by sales figures. At the recent Marvel Retailer Summit, the issue was brought up by geek culture trade magazine ICv2 who asked Marvel's vice president of sales, David Gabriel, why sales were down? Gabriel relied:

What we heard was that people didn't want any more diversity. They didn't want female characters out there. That's what we heard, whether we believe that or not. I don't know that that's really true, but that's what we saw in sales.

We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.

Note that Gabriel isn't saying Marvel thinks that diversity and female characters are a problem but rather that's the feedback he's getting from many retailers. In fact Marvel are very supportive of diversity and have employed may writers and artists with like minded ideals. But nevertheless the comments offended the PC lynch mob resulting in several media articles denying that diverse characters are impacting sales, it must be that that they are not trying hard enough reach the market of PC leaning comic book readers.

A good example is of course from the Guardian, see Marvel superheroes arenít just for white men from theguardian.com by JA Micheline:

Marvel is a business, but it's a business that attempts to sell comics to a demographic that has demonstrated a categorical, historical (and ultimately violent) disinterest in anything that is not built explicitly for them, rather than seeking to expand by making concerted efforts to entice other people into the fold. Marvel is certainly subject to the demands of capitalism, but it sets its attempts at inclusivity up for failure when it continues to push white men as its real audience and makes them the metric for success.

Gabriel has since followed up with a corrective statement that spun around his previous comments:

Contrary to what some said about characters 'not working,' the sticking factor and popularity for a majority of these new titles and characters like Squirrel Girl, Ms. Marvel, The Mighty Thor, Spider-Gwen, Miles Morales, and Moon Girl, continue to prove that our fans and retailers ARE excited about these new heroes. And let me be clear, our new heroes are not going anywhere! We are proud and excited to keep introducing unique characters that reflect new voices and new experiences into the Marvel Universe and pair them with our iconic heroes. We have also been hearing from stores that welcome and champion our new characters and titles and want more! They've invigorated their own customer base and helped them grow their stores because of it. So we're getting both sides of the story and the only upcoming change we're making is to ensure we don't lose focus of our core heroes.

Perhaps a more straightforward commentary was from Jack Brooks in the comments to the article. He noted:

Marvel's classic male heroes have built a following over the decades. Marvel needs the financial coattails of the original characters for the replacement characters to survive, but then Marvel messes all over the male originals. Why? To show off their fake-feminist cred?

Except that most of the female characters aren't prospering. Nearly all of the female versions are doing poorly in sales except Jane Foster Thor (though she was outsold last month by Original Thor). Moon Girl and Ms. Marvel are in the cancellation zone. Spider-Gwen's sales are anaemic. Spider-Woman was the best-written of the group (in my opinion) and it was just cancelled. And Marvel in Civil War 2 ruined Carol Danvers' character.

Someone at the top needs to recognize that they have allowed Marvel to turn into a propaganda mill. Extreme left-wingers make up a small percentage of the total population, but seem to comprise the majority of Marvel's writers. It's wildly imbalanced. Bring in new talent who are moderates, or who at least don't use characters to preach.