Sex Shops List

Review from ETO's Mystery Shopper, July 2017: Unpriced

Is one of only 2 stores remaining on this once bustling sordid walkway..

There's a distinct lack of pricing

Review from ETO's Mystery Shopper, December 2018: Beautiful

Beautiful things for beautiful women with a price tag to match in the Pont Street branch.

Review from Londonist.com April 2014: Oldest and best

Broadwick Street Soho is still the chain's oldest and best. Styles run from the virginal to the downright rude,

Review from ETO's Mystery Shopper, August 2018: Good

Good, but not great

Review from ETO's Mystery Shopper, November 2014: Essentials

A very compact shop carrying just the essentials

Review from ETO's Mystery Shopper, February 2018: Lacking polish

Not received much TLC since the opening and in need of an urgent polish.

Review from ETO's Mystery Shopper, June 2015: Busy

Busy yet relaxed, this shop put a smile on my face

Review from ETO's Mystery Shopper, May 2016: Compact

One of the smallest shops I've been in. The space is well used.

R18 DVDs are £20 each. There are multi deals available including 2 for £30.

From Blue Rose, Sep 2007: 1500 Titles

We have over 1500 titles of DVD's in stock and stock a large selection of Adult Toys, Mags, Poppers, Contact Mags etc.

News May 2020: ETO Awards

The shop was nominated for Best Individual Store.

Review from ETO's Mystery Shopper, December 2019: Impressive

It's an impressive shop with a good range for the space on offer.

News May 2017: ETO Awards

The shop was nominated for Best Specialist Retailer

Review from ETO's Mystery Shopper, April 2014: A nice atmosphere.

R18s at £10 (3 for 25) and £15 (3 for 40).

An excellent product range, good prices and a nice atmosphere.

News September 2013: New flagship store

Clonezone has moved from 64 to 35 Old Compton Street.

A company spokesperson said:

Due to rising demand we thought it necessary to invest in larger premises so that we could stock more of the brands our customers love, such as ES Collection, Timoteo and our in-house brand Titus: Made for Men -- a range of aromas, cock rings and leatherwear.

Review from ETO's Mystery Shopper, December 2018: Quirky

I particularly appreciated the variety of interesting quirky stock.

Review from ETO's Mystery Shopper, May 2016: Full marks!

Gay R18 DVDs are available from £8 with bargain bucket DVDs at £2.

Full marks!

Review from ETO's Mystery Shopper, July 2020: Beautiful

Beautiful things displayed beautifully.

News May 2017: ETO Awards

The shop was nominated for Best Specialist Retailer

Review from ETO's Mystery Shopper, October 2016: Pricey

There's much to love about this shop but prices are set to alienate all but the most affluent of customers.

News June 2014: Nominated for ETO Awards

The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from Londonist.com April 2014: Headrush

Coco de Mer on Monmouth Street is a whirlwind headrush of lingerie, sex toys and unlikely-looking erotic art objects.

Review from ETO's Mystery Shopper, July 2017: Unpriced

Unpriced DVDs.

This isn't the worst shop I've been in but it is a long way from the best.

From Roger:

They offered me DVD's at £25 each or 3 for £60, and Videos at £20 each or 3 for £40. They will exchange for half-price. They have a huge selection of both formats and staff are friendly and non-pushy.

From ETO's Mystery Shopper, July 2017: Cellar seller

Now a cellar store with magazines and DVDs.

From ETO's Mystery Shopper, February 2012:

Gay on the street level and hetero downstairs.

The was an odd curiosity shop.

From the FairyGothMother website:

FairyGothMother is renowned as one of the world's largest and most famous purveyors of steel-boned corsets, lingerie and bridal gowns. We design and create beautiful corsetry and lingerie under our Lulu and Lush brand, giving traditional corsetry a modern twist by using the latest fabrics and colours.

As well as our own designs, we stock modern corsetry, delicious lingerie, elegant eveningwear, glamorous prom dresses and burlesque-inspired outfits by hand-picked designers from across the globe.

Review from ETO's Mystery Shopper, October 2018: Friendly

Well presented and a friendly atmosphere

Review from ETO's Mystery Shopper, October 2016: Subversive

This is a stylish and subversive place to shop, practical too, 20 latex pants are hardly outrageous.

Review from ETO's Mystery Shopper, December 2018: Leather and latex

It's not a shop for everyone but if leather, latex and bonhomie are your thing, then it's recommended.

From Gay's the Word: Pioneering

Gay's The Word is the UK's pioneering first (and is today the last surviving) lesbian and gay bookshop.

Established in 1979 and located in the historic Bloomsbury district of London, we stock an enormous range of books; from the profound to the frivolous, from the liberating to the indulgent.

Our fiction ranges from prize-winning literary works through to crime, romance and erotic fiction.

Our non-fiction covers a wide range of issues from cutting-edge queer theory through to how to tell your mother you are gay.

Review from ETO's Mystery Shopper, October 2018: 5 star

Apart from one or two reservations about pricing, this is a 5 star store.

News September 2020: ETO Awards: Winner

The shop won Best Individual Store in the 2020 ETO Awards. The shop was also nomainated for Best STore MAnager.

News July 2018: ETO Awards: Winner

The shop won Best Individual Store in the 2018 ETO Awards. These are trade awards voted on by UK adult shop businesses.

News May 2017: ETO Awards Nominee

For Best Individual Store in the 2017 ETO Awards.

News June 2015: ETO Awards: Winner

The shop won Best Individual Store in the 2015 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from Mystery Shopper, June 2015: Busy

Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20).

Full marks for a huge range and an unparalleled location.

News June 2014: ETO Awards: Winner

The shop won Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses. The shop manager was nominated for Best Store Manager.

Also previously nominated for the award in 2010, 2012 and 2103

Review from Mystery Shopper, November 2014: Comprehensive

Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20)

A busy comprehensive shop well worth visiting.

Review from ETO's Mystery Shopper, July 2020: Warm welcome

A warm welcome and DVDs are mostly £25.

Review from ETO's Mystery Shopper, December 2018: Fun-n-sexy

DVDs were £25 (3 for £65). Clearaance DVDs were £25 for 3.

A fun-n-sexy broad appeal shop.

News June 2014: Nominated for ETO Awards

The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from ETO's Mystery Shopper, April 2014: Classy

A classy grown up exterior.

R18s at £10 (3 for £25) to £20 (3 for £50).

Review from ETO's Mystery Shopper, October 2016:

Conveniently close to the station and a comprehensive range carried.

Review from Londonist.com April 2014: More affordable

It's more affordable than the other shops mentioned for kinky lingerie. It also sells corsets, catsuits and boots.

From Honour: Flagship store

The flagship store in Waterloo, the heart of London, is split on two levels with wooden flooring throughout, spot lit, and with all new fittings; making it a pleasure to browse around at ease. We still offer an excellent service, with an ever-increasing product range that boasts something to suit every budget. Next time you're in London be sure to drop by and take a look.

News November 2014: Renamed

The licensed shop renamed from BC Books to Hot Passion in 2014.

From ETO's Mystery Shopper, July 2013: DVDs

Lots of £10-£20 DVDs.

From BC Books, March 2010: 10,000 DVDs in Stock

BC Books has been trading since 1996 and is considered to have the largest selection of adult DVDs in the country with over ten thousand films in stock.

We cater for all tastes from the latest releases to the old classics. In our collection we have over 2000 gay and 700 bondage titles.

Spread over two large rooms we also stock all the latest marital aids and lots of hot! lingerie.

we are a couple friendly shop and with 15 years experience our friendly staff are there to advise and help.

Why not pop in and see for yourselves.

News August 2017: Samantha

The shop made the UK press, (at least the Daily Star), when it became the first stockist of the Samantha sex robot.

Review from ETO's Mystery Shopper, November 2016: Refocused

A recent refresh has been a success with more focus on products and less on set-dressing.

Review from ETO's Mystery Shopper, July 2017: Unpriced

A compact store with mixed DVDs and mags but no prices on the R18 DVDs

Despite being so mall there is still room for clutter.

From Moore Allsorts:

We sell a great range of Toys and Clothing at really low prices and we are the 1st of our kind locally. We also sell smoking products!

From ETO Mystery Shopper, December 2011: Nice Products

Poor atmosphere but good choice of toys for the size of the shop and some nice product lines.

News from ETO's Mystery Shopper, October 2018: Prowler Red

Fifty & Dean became Prowler Red in July 2018.

Full marks for a friendly and fun store.

Review from ETO's Mystery Shopper, December 2012: Excellent atmosphere

The shop retains the excellent atmosphere, fittings and fixtures of the previous owners, DV8.An almost boutique feel.

There was a large range of DVDs at £ 20 and £ 25 with multi-buy deals too.

A top flight shop!

Review from ETO's Mystery Shopper, October 2018: Little changed

Prowler is little changed by the new management save for stocking new lines from the new owners ABS Holdings.

News April 2017: New ownership

The Prowler Group went into administration in March 2017. The Soho store has now been bought by ABS Holdings who run the Simply Pleasure chain and will continue to trade.

Review from ETO's Mystery Shopper, November 2016: Shrunk

The DVD range has shrunk a little. The pricing points are £30 (2 for £50), £22.50 (2 for £40), £15 (2 for £25) and £7 (3 for £18).

R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point.

Review from ETO's Mystery Shopper, December 2012: Full marks

R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point.

A little short on character but still gets full marks.

News May 2010: ETO Awards 2010

Prowler in Soho has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards:

Prowler's hugely impressive Soho branch was described by ETO's Mystery Shopper several years ago as looking 'very handsome, with its neon signs and subtle window presentation'.

From Prowler:

Prowler Soho was established 5 years ago as a completely different concept from existing gay stores. The huge windows are filled with daring displays - themes this year have included 'Hampstead Heath', Cottaging with George Michael and 'Peep Show', complete with moving screens.

Inside the shop sells fashion, underwear, books, CDs and homewares at the front, with an entrance at the back to the Blue Room. This room is probably the smartest sex shop in London, with a range of around 300 gay videos and DVDs, imported toys and magazines.

A separate till point within this room allows for discreet purchasing. All videos and DVDs are licensed, high-quality first generation and are generally £29.99 for both formats. Friendly, well-trained staff are always on hand to advise.

Prowler Soho is fully licensed.

News March 2018: Reduced Hours

The shop now opens:

• Tuesday:12.30pm - 6.30pm
• Friday: 12.30pm - 6.30pm

See review from islingtonnow.co.uk

From Ram Books, June 2015. Introducing Ram Books

Welcome to Ram books, a new kind of magazine store, put together with real love and meticulous attention to authenticity and detail. Part magazine shop, part erotica museum, part time capsule, and 100% classic collection of post war men's magazines - our shop is probably unique. We don't just sell a stock of magazines that arrives from a printer. We hunt down rare, unusual and vintage magazines that we have loved for years. Magazines we first discovered when much younger and which inspired us then and inspire us now. There's something strangely satisfying about rediscovering a magazine you first saw years ago, it connects you to that time and place and the memories associated with both.

Our stock is constantly changing as we discover collections lovingly stored by their owners which we can fawn over and own for a while before selling on or swopping. Many of our magazines are niche publications like spanking, corporal punishment, fetish, bondage and rubber and you will find all the classics within our range. At the same time classic men's magazines like Cavalier, Nugget and Playboy are also stocked along with the European hard core from Color Climax, Private and Topsy . Come inside and look around.

From We Buy Any Porn, June 2015. Introducing We Buy Any Porn

With about 30 years experience in the adult industry we have built up a list of contacts, knowledge, and experience that few can rival. We buy and sell all kinds of adult and erotic material - Magazines, Books, Posters, Cine Film, DVD's, Video, etc. We buy anything that's legal - we don't buy the nasty stuff, or sell it.

We take a pride in collecting and trading in Vintage items from the last 50 or so years. Like the collectors we deal with we have an affection for the (mostly) magazines we buy and sell, I guess certain titles remind us of times and places, people, characters, and events. In short our job is not really a job - its fun. That said we approach our trade with a professional attitude...

• We are available by phone, text and email seven days a week

• We are discreet and easy to deal with

• We pay fair prices and don't try to cheat people

• We buy large or small quantities and we can collect If required

• We can shred and dispose of items that are sensitive or personal

We have a strong recycling ethic. Our very business is based around giving new life to old items and letting new people enjoy them.

Review from ETO's Mystery Shopper, July 2020: Cards only

The shop has implemented covid policies that include a ban on accepting cash.

Review from ETO's Mystery Shopper, December 2019: Relocated

The shop has relocated from Islington to Soho.

A busy, 'dirty' shop in a good way.

Review from ETO's Mystery Shopper, November 2016: Grungy

A grungy industrial aesthetic.

Review from ETO's Mystery Shopper, December 2012: Welcoming, relaxing and enjoyable

A small discreet entrance opens up to an industrial space.

A welcoming, relaxing and enjoyable shop

Review from ETO's Mystery Shopper, July 2020: Broad appeal

DVDs are £20 (3 for £50).

A mix of broad appeal products nicely displayed.

Review from Mystery Shopper, December 2014: Exceptional Service

Premium DVDs are £25 (3 for £65), and standard £20 (3 for £50).

Simply Pleasure won my heart with staff for whom nothing was too much trouble.

Everything a licensed sex shop should be and more.

Review from Mystery Shopper, March 2010: Attractive features

Has a massive range of magazines, toys and DVD's.

Premium DVDs are £25, standard £20 and there's a cheap box with £10 (or £5 when purchased with a full priced DVD).

A shop with many attractive features.

Review from ETO's Mystery Shopper, May 2016: Attentive

An interesting shop with attentive staff.

There's a basement of DVDs at £25 each, 3 for £50 or 7 for £100

Reader's review: An excellent little shop

An excellent little shop. Lingerie, costumes and lots of fetish clothing in PVC, rubber and leather, toys and videos/magazines downstairs. Very friendly, helpful proprietor, who also keeps a discreet distance while you browse.

Reader's review: Fantastic

fantastic little shop...

• upstairs is fetish clothing, their speciality [massive range]
• downstairs is videos and toys [massive range] and some bdsm mags

Cheerful and helpful owner, knows his stuff, he's respected in the community too. went in for a browse and spent two hours chatting! Shop is couple-friendly too, well lit and not seedy at all. 10/10

Review from ETO's Mystery Shopper, December 2019: Renamed

The store has modified name from Soho Original Bookshop to Soho Original Adult Store.

DVDs were £25, £20 and £10 with multi-buy options.

Nearly five stars.

Review from ETO's Mystery Shopper, July 2017: Rather Good

Toys are now upstairs, whilst DVDs and magazines are downstairs.

DVDs were £30, £20 and £10.

News May 2010: ETO Awards 2010

The Brewer Street branch has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards:

Its ground floor is a mainstream book store but all the fun happens downstairs in the licensed section - ETO's Mystery Shopper called it 'smashing' and 'a sexy shopping experience'.

Review from David, August 2008: Viewing Booths

The Soho branch now has viewing booths installed at the back of the downstairs adult area. Useful if you can't wait to get home...!

Review: Brewer Street

Brewer Street: Probably the best prices in town, a good selection but it is small and tends to get crowded. Adult department downstairs.

From ETO's Mystery Shopper, May 2016: Downstairs

Mixed interest books on the ground floor and the good stuff is downstairs.

Softcore magazines are generally £5 whilst hardcore mags are £6.

There are R18 DVDs in the range of £10 to £20.

News July 2013: Closing

The owners have applied to the council to change the us of the premises from retail to an eaterie or bar

Review from Mystery Shopper, November 2014: Attractive features

Has a selection of hardcore magazines at £5.95 (2 for £10). The shop allows browsing of the mags.

DVDs at £20 (with 3 for £50 and 7 for £100). There are clearance DVDs at £15 and £10.

It's quite an old fashioned feeling store but that's not necessarily a bad thing.

From Super Mags:

Licensed Sex Shop. Specializes in American imported magazine's: Bondage, Gay and Hetro holds sole rights for Hustler, Mavety and Magna on magazines DVD & video. The latest sex toys.

News December 2013: 185th

Uxbridge was ranked only 185th in LoveHoney's survey by area of spending on sex related products. But it was enough for a local news story. Jessie Fim, who works at Uxbridge adult shop TLC commented:

People are much more open-minded. I see the way local people come in and their reaction, and they're all quite educated about the sort of products available. It's always new customers as well, because people who move to the area hear there's a sex shop here and come to look around.

From ETO's Mystery Shopper, September 2011: DVD Prices

DVDs are £ 30 each, 3 for £ 60 and 6 for £ 90.

A shop not winning any style marks but a bustling bijou one with its own charm.

The shop is in three distinct sections.
At the front of the shop are Adult Novelties, Games and a wide selection of lingerie as well as Uniforms (Nurses, Police, Army etc). Changing rooms are available.
Second section includes a small variety of Toys, creams, lubricants, further selection of PVC and Bondage items.
At the rear of the shop is a large selection of Video and DVDs as well as wide selection of Adult toys.

From Philip:

They're a spin-off from the She-An-Me fetish shop in Hammersmith. It's a small shop but with good range of lingerie and fetish wear, decent selection of toys and some Videos and DVDs - I'm fairly sure I saw hardcore on display there. The bloke in the shop was very obliging and the prices reasonable.

From a reader:

After a battle with the local council, TLC 48 Windsor Street Uxbridge was granted a licence last October, a small intimate shop that stocks a large range of lingerie, boxed rubber wear and a range of PVC. In the front section of the shop they stock the lingerie etc, alongside a good selection of adult novelties and party gifts. To the middle section they have a selection of shoes and thigh boots that are made to order. A large selection of stockings (often not found elsewhere) and the rear section is devoted to an excellent range of Adult toys, R18 DVD and Video. They also have a good selection of leather bondage wear.

Review from ETO's Mystery Shopper, July 2020: Large range

The shop has a large range of R18s across all genres. DVDs are £25 and £30 each.

From ETO's Mystery Shopper, February 2012:

A good range of £20 R18s, with a 3 for £50 discount option. These can be traded in for £10.

Tidy, clean and welcoming.

Review from ETO's Mystery Shopper, April 2014: Muddled

Muddled shop but with friendly manageress.