Minister of Nasty Cultures

Health minister Ben Bradshaw has been appointed as the new culture secretary, replacing Andy Burnham, in a move that comes at a crucial time for the media industry as the government weighs up crucial decisions about the final Digital Britain report.

Bradshaw, a former BBC journalist and the MP for Exeter, is to take over as secretary for culture, media and sport. Burnham is heading the other way, to become health secretary.

The culture department faces some crucial decision over the next few weeks, with the Digital Report set to be published on 16 June.

Lets hope that Burnham's departures means an end to his madcap idea to classify the internet.

Meanwhile the government censor, Jack Straw stays as Minister of Injustice and Jacqui Smith's replacement Home Secretary has been named as Trade Unionist and party leadership contender, Alan Johnson.

Johnson's political leanings are hinted at on his profile from theyworkforyou.com :

• Voted a mixture of for and against a transparent Parliament.
• Voted moderately against introducing a smoking ban.
• Voted strongly for introducing ID cards.
• Voted very strongly for introducing foundation hospitals.
• Voted strongly for introducing student top-up fees.
• Voted very strongly for Labour's anti-terrorism laws.
• Voted very strongly for the Iraq war.
• Voted very strongly against an investigation into the Iraq war.
• Voted very strongly for replacing Trident.
• Voted moderately for the hunting ban.
• Voted very strongly for equal gay rights.
• Voted for laws to stop climate change.

Sounds like Henry Porter is being a bit hopeful in his Memo to Alan Johnson from guardian.co.uk :

On Monday he should announce a review of the government's ID cards policy, an increasingly unpopular measure which is going to cost the taxpayer a minimum of £4.5bn and probably cause every adult in the country irritation and substantial expense, and yet will produce none of the significant gains in security the government has claimed for the scheme.

Stepping back from ID cards will check the advances the opposition have made in this area, as well as signal a change of tone in Labour thinking; moving away from New Labour's emphasis on increasing the authority of the state, against the power and self determination of the individual.

Months after announcing his intention to work with the Obama administration to develop new restrictions on unacceptable material online, Culture Secretary Andy Burnham is still waiting for anyone in Washington to listen to him.

At the end of December, Burnham took to the airwaves and newspaper pages to decry content that should just not be available to be viewed . He also suggested international cooperation to create a system of cinema-style age ratings for English language websites.

But yesterday in response to a question from the Liberal Democrats, Burnham's junior minister Barbara Follett conceded that four months into the new US administration, no progress had been made on the plans. Officials in London were still waiting for someone interested to be appointed across the Atlantic, she explained.

I remain keen to discuss an international approach to areas of public concern about certain internet content and look forward to engaging with the appropriate member of the US Administration once the relevant appointment has been made, Follett said.

Culture secretary Andy Burnham has confirmed he will create a co-regulatory body, led and funded by the industry, to take on responsibility for regulating programme content on video-on-demand services. Under the new rules, all UK providers of VOD services will need to notify the co-regulator that they are providing a service, Burnham's department for culture, media and sport said.

Burnham's announcement signals the UK government's acceptance of most of the provisions in the European Commission's new Audiovisual Media Services directive (AVMS), drafted in 2007 to replace its 20-year-old Television Without Frontiers rules. AVMS, which is being implemented by EU member states, makes the first regulatory distinction between linear and on-demand media, which was designated to get only light-touch regulation.

Burnham's implementation through co-regulation will throw the spotlight on the existing Association for Television On Demand (ATVOD), which has operated since 2003 to self-regulate the sector.

Burnham said: Video-on-demand services only come within the scope of the AVMS directive if they are mass media services whose principal purpose is to provide TV programmes to the public on demand.

But technology is changing rapidly and the interpretation already appears out-dated. Not only is YouTube already available on TV sets through Apple TV, Nintendo Wii etc, and not only do services like Joost absolutely want to provide TV shows on-demand… most web-based VOD services ultimately also want carriage to the TV, too. In appealing to those such services, BBC's Project Canvas, for example, is aiming to make internet VOD mass media , just as Burnham defined.