Commercials Advice (CAD), the watchdog set up by Free TV Australia to classify and approve television commercials, has banned another pro-euthanasia commercial for promoting suicide.
According to YourLastRight.com, the group behind the ad, CAD
banned the spot for failing to comply with regulation 2.17 of the Commercial Television Industry Code of Practice. Section 2.17.5 of the code stipulates that realistic depiction of methods of suicide, or promotion or encouragement of suicide is
unsuitable for broadcast .
Neil Francis, chairman and CEO of the YourLastRight.com campaign, told Crikey the ad was rejected despite receiving preliminary commercial approval from CAD.
The only thing that they [CAD] advised us of the
airing time — that it should not be on during children's programs and of course we would have no interest in airing during those periods, Francis told Crikey.
The 30-second commercial, which was due to air this Sunday on the major commercial
networks, has instead been uploaded to YouTube in the hope it goes viral.
YourLastRight.com brings together all
Australian dying-with-dignity and voluntary euthanasia societies to deliver choice and dignity to Australians.
We won't force our opinion on anyone but nor do we want to have our rights limited by others' beliefs any
longer. For decades most Australians have believed that medically assisted dying should be a fundamental right. Today, 85% of Australians* agree but the timidity of politicians means that legislation still lags behind the will of the people. No longer.
Millions of Americans, Belgians, Dutch and Swiss now have this right to choose to end their lives in a controlled, peaceful, dignified way – why not us?